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Getting to Yes: Negotiating Agreement Without Giving In
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Getting to Yes: Negotiating Agreement Without Giving In is a best-selling book by Roger Fisher and William Ury. It presents the method of principled negotiation, a strategy for reaching mutually acceptable agreements without conceding. The book emphasizes the importance of separating people from the problem and focusing on interests rather than positions.
Publish Date
1981-12-01
Author
Roger Fisher, William Ury